Luxury Vinyl: Trade Show Flooring Designed for Standing Out
Your goal for your next trade show event or showroom should be simple: invite potential clients into your world so that you can showcase your brand. But, in today’s competitive landscape, it is not enough to simply be noticed by potential buyers. It’s up to you to set your company apart from the crowd and draw in business.
Trade shows represent great opportunities for companies and brands to break out from the traditional day-to-day in order to network and make new connections. Therefore, it is crucial to create an engaging experience that draws your potential customer away from the aisles of a trade show and into your space.
Whether you’re a car manufacturer unveiling a new automobile at a major industry event like the Detroit Auto Show, a tech giant exhibiting at SXSW Conference and Expo, or a designer showcasing some new furnishings at a top commercial design expo like NeoCon, you’ll want to separate yourself from other exhibitors.
To do this you must create a well-designed space that showcases your company’s products or services, offering an experience that elevates your brand and has attendees talking. No matter if it is for a multi-day event or a more permanent showroom space, this process begins with selecting a functional and friendly trade show flooring product — one that will serve as a solid foundation for any space.
Elevate Your Trade Show Experience with LVT and Engineered Hardwood
There are many options when it comes to the flooring for your trade show space.
Temporary flooring surfaces designed specifically for trade show use, such as interlocking soft-foam panels, carpet or wood-look tiles and rollable rubber mats, are easy to install, but these ordinary-looking flooring options can limit your ability to stand out and be noticed.
Engineered hardwood and luxury vinyl flooring both offer a smart and savvy solution for your next trade show display or showroom space, providing the flexibility and durability you need in warm, inviting designs that will set you apart from your competition.
Endless Design Options for Any Event
Trade shows can be competitive. What may have worked during your last trade show, may not necessarily work again down the road. You’ll eventually need to change up your design approach with fresh options to breathe new life into your trade show space. To do this effectively, design versatility is key.
Always Be on Brand with Engineered Hardwood and LVT
Everything you do in your trade show space should be on brand — especially the flooring. A company that considers itself cutting edge may want to avoid rolling out a standard, solid-colored carpet for their trade show space. Likewise, if your business is hoping to achieve a professional design approach, the interlocking foam mats may not be your best choice.
Flooring should flow with your brand, not distract from it. And thanks to their design versatility, hardwood and LVT can be incorporated into your trade show space according to any brand guidelines or desired aesthetic. Create custom patterns in your flooring, install hardwood or LVT on an interior wall for an intriguing accent, or designate different areas within your space using contrasting LVT tiles or engineered hardwood planks. Hardwood and LVT are versatile flooring products capable of meeting most any design challenge.
Durable Trade Show Flooring for Any Event
Trade shows are designed with foot traffic in mind. Depending upon the show, there could easily be hundreds, if not thousands, of people coming through and seeing your space. Of course, you want a well-designed space — but what about durability? Will interlocking soft-foam panels handle the foot traffic of a three-day trade show or yearlong showroom space? LVT and engineered hardwood are both durable enough to stand up to the heavy use of a trade show event.
An Easy-to-Clean Flooring Product
Foot traffic is a great thing at a trade show. But a steady flow of traffic means there’s a chance your space will need to be tended to from time to time. No matter if it’s dirt or dust, or even an accidental coffee spill, you should be prepared to keep things tidy during your event.
Flooring options like carpet require vacuuming, with an added risk of stains if something is spilled. LVT and engineered hardwood, on the other hand, are simple to clean — all you’ll need is a dry mop or broom tucked away in your booth space. And if dirt does make its way into your trade show space, the different designs and textures of hardwood and LVT can help hide any unwanted buildup until you have a free moment to clean it.
Fresh and Relevant Flooring Options
Repeatability in a trade show space design is not always what’s best for you. While your design for one show may focus around a rustic look, you might want to freshen up the space with a more sophisticated aesthetic at another show. Using the same flooring year in and year out is cost effective, and an ideal flooring material will allow you to modify your design for a new look and feel every time.
Hardwood and LVT flooring offer nearly endless options for changing the configuration of your design, so you can customize your space according to any desired aesthetic or trade show theme.
Other Important Considerations of Trade Show Flooring
You always want your potential customers to be comfortable when visiting your trade show booth or showroom space. It’s important to separate yourself from the typical flooring options offered at trade shows in civic centers and conference centers, such as standard carpet installed over the center’s concrete flooring. Additionally, you or your team may be spending a lot of time at your trade show space, standing for hours at a time. You’ll want added comfort for you and your customers in your booth space. Hardwood and LVT flooring are comfortable options compared to other hard surface flooring products, especially when installed with an underlayment.
In terms of installation, you’ll want a quality flooring product that can be installed and removed easily. Installing hardwood or luxury vinyl on top of a subfloor ahead of time saves time during show set up and offers added security. This is a smart installation approach that ensures your flooring won’t budge from the busy foot traffic of your multi-day event or showroom space. Putting in the extra effort to install hardwood or LVT flooring the right way means your design won’t suffer as a result.
At Parterre, we’re committed to providing durable engineered hardwood and LVT flooring in a variety of design options — no matter the space. Contact us today to learn more about our trade show flooring solutions.