Roche FitzGerald

Roche FitzGerald, Lead Product Designer for Parterre, is a second-generation artisitc giant in the flooring industry developing an appreciation for art and physical composition from his father, who was also an artist and leader in surface design.

“The mindset I have when creating art is that accidents are beautiful, which is something my father instilled in me,” said Roche. “There is an allure to discovering organic textures, patterns, and colors.”

A true artist at heart, Roche shapes designs from his own paintings or the inspirations of daily life. In the early 2000s, while other companies were turning to their manufacturers for options, Roche led the way in producing original flooring designs earning multiple industry awards and recognition for his luxury vinyl designs.

Deeply Rooted™ Engineered Hardwood

Commercial engineered hardwood flooring perfect for any space needing luxury Deeply Rooted, one of Parterre’s three engineered hardwood flooring collections, offers the utmost high-quality look and feel.
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Nurtured™ Engineered Hardwood

A natural, well-balanced collection perfect for elevating any space If you’re looking to bring a rustic, comforting atmosphere to your next project, we invite you to explore the inspiration of Nurtured, one of Parterre’s three engineered wood flooring collections.
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Wooded Habitat™ Engineered Hardwood

Authentic engineered hardwood flooring manufactured in the United States Discover the beauty and sophistication of Wooded Habitat, one of Parterre’s three engineered hardwood flooring collections.
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Case Study: New Haven at Little River

Learn how Parterre’s LVT helped a new senior living facility take on a coastal community aesthetic.
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Why You Should Install LVT with Underfloor Heating

Resimercial design elements – those that evoke the feeling of comfort and home – all commonly display features that create a sense of warmth. To achieve that atmosphere, both literally and figuratively, builders and designers alike commonly implement underfloor heating into various spaces.
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Case Study: Brickyard

The Client Coworking (or shared) spaces are in high demand in the corporate/office design market. Ann Orem and her family of commercial real estate developers saw an opportunity to bring an innovative, modern and collaborative office space to Ashburn, Virginia – and Brickyard was born.
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Case Study: Savin Hill Fitness Studio

A New Community Staple Brought to Life with Parterre Flooring The Client Erin Madore had always wanted to open her own fitness studio. She had been in the industry for nearly a decade, but the right opportunity just never came along.
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10 Healthcare Interior Design Trends to Watch in 2022

Discover the new healthcare design trends in 2022.
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LVT vs. VCT: A Tale of Two Vinyl Flooring Pro

If you’re comparing LVT vs. VCT, the following guide will help.
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Sweet Mia Nail Spa: The First Non-Toxic Nail Spa in Oklahoma

The Client Sweet Mia Nail Spa is a full-service nail salon and spa offering various nail and skin treatments. They exclusively use all natural and organic products, as they believe that “beauty should not cost your health.
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Watch These Top Retail Design Trends in 2022

Businesses should consider incorporating some of these emerging 2020 trends in retail store design into their spaces.
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Democracy Brewing: Bringing the European Brewhouse Feel Stateside with Parterre Flooring

The Client Democracy Brewing is a worker-owned brewery and pub founded by a former economic justice organizer turned brewer, James Razsa, and veteran brewer Jason Taggart. Razsa, Taggart and their team wanted to establish a brewery that blended old-world brewpub charm with classic Boston character.
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