Roche FitzGerald, Lead Product Designer for Parterre, is a second-generation artisitc giant in the flooring industry developing an appreciation for art and physical composition from his father, who was also an artist and leader in surface design.
“The mindset I have when creating art is that accidents are beautiful, which is something my father instilled in me,” said Roche. “There is an allure to discovering organic textures, patterns, and colors.”
A true artist at heart, Roche shapes designs from his own paintings or the inspirations of daily life. In the early 2000s, while other companies were turning to their manufacturers for options, Roche led the way in producing original flooring designs earning multiple industry awards and recognition for his luxury vinyl designs.